Consulting Services
Business Development
With over 30 years of proven success in sales, marketing, and product development, Tom brings extensive experience and insight to help businesses thrive. Our approach is hands-on and data-driven, digging deep into the unique details of your business to uncover real opportunities for growth and innovation. Let’s shape your path to success together.
New Product Development
Bringing new products to market is our passion and expertise. With a track record of over 500 retail products and more than 400 promotional products, we specialize in guiding concepts through every stage of development—from initial brainstorm to the retail shelf. Our structured process ensures each project benefits from disciplined problem-solving, transforming ideas into breakthrough products with real impact.
Marketing/Brand Strategy
Marketing and brand strategy is all about creating meaningful connections between people and products. Great product design is only part of the equation—success in the marketplace requires the right positioning, impactful branding, eye-catching packaging, and targeted promotion. We help brands cut through the noise by identifying unique value propositions, crafting compelling messaging, and developing strategies that resonate with customers.
Competitive Analysis
No matter how unique your concept may seem, competition is always a factor. Developing successful products requires more than innovation in isolation—it demands a clear understanding of the competitive landscape. We take a deep dive into the marketplace to identify competitors’ strengths, weaknesses, and positioning. By analyzing these insights alongside customer needs, we create products that not only stand out but are also positioned to succeed.
Consumer Insights
Identifying meaningful consumer insights is the secret sauce of good product design. Without genuine insight, products risk becoming just another “me-too” option in the market. Our approach to design research is focused on uncovering these hidden needs using a blend of techniques: mining customer reviews, conducting observational research, employing “jobs to be done” interviews, and applying the rare skill to “see what others don’t see”. These insights fuel innovative, differentiated products that truly connect with consumers and stand out in the market.
Retail Sales Strategy
Choosing the right sales channels is critical to your product’s success, especially at launch. It’s not just about selling to anyone willing to buy; it’s about strategically positioning your product in the channels that will maximize impact and growth. We help you navigate these choices and craft channel-specific sales pitches that get your product placed where it’s most likely to succeed.
Packaging Design
Great packaging does more than protect a product—it creates a lasting first impression and drives purchase decisions. We provide expert guidance to help you develop packaging that’s functional, on-brand, and optimized for your distribution channels, whether online or in-store. From material selection and structural considerations to graphics and messaging, we offer comprehensive consulting to ensure your packaging design supports a successful product launch.